Choose the right market for the product.

A product needs a credible proposition, suitable content, viable pricing and a realistic fulfilment model. Assess demand and competitors alongside stock, margin and channel requirements. A marketplace name is an option to evaluate, not evidence of a partnership or connector.

Compare channels by fit rather than reach alone. Record assumptions for price, assortment, fulfilment and contribution margin. Review actual information against the plan as it becomes available. CIE’s role is to prepare context and recommendations under the owner’s rules.